Nando's
The Hot Pot for Mzansi's Hottest Plots
Background:
The cheekiest chicken in Mzansi always has something to say about something, especially in a country where heated things happen every 5 minutes.
Brief:
Drive engagement and sales for the Nando's Hot Pots, as part of our 2023 Winter Campaign.
Solve:
We created an integrated campaign and fired up our app and turned it into a news platform to shared the latest flaming story in Mzansi and got our audience to rate the plots using Nando's Peri-O-Meter flavours - from Lemon & Herb to Xtra Hot.
Because Mzansi's hottest plots are best enjoyed with a Hot Pot.
AWARDS:
2023 SMARTIES SILVER AWARD:
SOCIAL/ INFLUENCER COMMERCE VMLY&R - NANDO'S SOUTH AFRICA
CREATOR INFLUENCER MARKETING VMLY&R - NANDO'S SOUTH AFRICA
CREATOR ECONOMY VMLY&R - NANDO'S SOUTH AFRICA
COLGATE
COLGATE DENTIST WHATSAPP CHATBOT
Background:
Oral care issues are a prevalent problem in South Africa, with gum disease ranking second highest oral health issue amongst of 90% of South Africans. In addition to this, lower to middle class consumers cannot afford the expense of visiting a professional dentist regularly.
Brief:
Create a WhatsApp ChatBot that will allow users access to immediate information, relief methods and protections agains the 4 main oral care issues:
1. Gum Problems
2. Tooth Sensitivity
3. Cavities
4. Bad Breath
ABSA
Corporate and Investment Banking
As part of Absa's mission to educate on and champion investing in African business growth potential, the CIB division hosts an 'Insights Series' where experts share their knowledge in aid of unlocking business possibilities.
Colgate
A Smile As True As You
A digital approach to launching the Colgate Neo toothbrushes in Kenya.
We some breathed life into something so simple, functional and personal...just by giving toothbrushes some personality.
SHOPRITE
"A Single Coin Goes Further At Shoprite"
Background:
Shoprite has maintained the sentiment of "Lower prices you can trust, always" over the years and so it was time to put action behind the word in an impactful way.
Brief:
Create a TVC and Radio ad concept as additional elements to the R5 Essentials campaign.
Solve:
"A Single Coin Goes A Long Way"
Shoprite
R5 Essentials
Background:
Shoprite has maintained the sentiment of "Lower prices you can trust, always" over the years and so it was time to put action behind the word in an impactful way.
Brief:
In an economy as challenged as our own, we want Shoprite to stand out as the caring and trustworthy brand it is known to be, for those who need it most. Elements to be created for print and social.
Solve:
The South African Constitution highlights the rights to education and access to sufficient food. We can make a social difference by lowering our prices on the two essential items central to accessing those rights, to R5 - and keep it that way.
SHOPRITE LIQUORSHOP
Campaign:
Celebrate Anything & Everything
Background:
Shoprite Liquorshop has launched a new campaign titled "Celebrate Everything & Everything". Through this campaign, we gave a lively facelift to the ordinary and subtle Shoprite Liquorshop personality & CI by:
1. Speaking to customers in their language
2. Being tactical about our communication
3. And creating content that appeals to customers
Brief:
Create POS elements that will encourage customers to scan our QR codes and drive traffic to our online leaflets.
Bonaqua
Background:
Bonaqua introduces a new feature to their 500ml water bottles to encourage recycling. Their new 'twist' bottle allows their user take part in the process by making it recycle-friendly before depositing it into a recycling bin.
Brief:
To create a campaign that promotes recycling as an everyday lifestyle act. To do so, we want users to associate the sound of twisting the bottle with recycling. Using kinesthesia as the tool, we created social media banners and aligned them with our radio scripts.
Big Idea:
'The Sound of Recycling'
Scenarios, locations and situations which would otherwise require silence are interrupted by the crushing sound of the bottle being twisted. This is supported by the pay-off line "Anytime is a good time to recycle"
The Proposal
GSK
Print Ad
Brief:
To create a print ad for the holiday season with a message that fits and captures the essence of the brand
SOCIAL MEDIA STRATEGY
Client:
Esy Life Medicinal Products
Brief:
Client requested us to create a social media strategy to increase audience engagement and direct B2C sales of her product, using the Facebook platform
Coca-Cola
Coca-Cola Energy
Brief:
To ideate and conceptualise a strategic campaign for Coca-Cola Energy launch. The campaign must include ideas for:
1. CSI
2. Product Extension
3. Digital Execution
Big Idea:
Let 'ENERGY' drive you.
Telkom
SOCIAL MEDIA
Client:
Telkom
Agency:
Wunderman Thompson
Brief:
To create a Telkom tactical campaign for rAge Expo 2019
Headline:
Something to rage about.
Social Media:
#RageAboutTelkom
AFROPUNK
#BodyProud
Client:
AFROPUNK x UMUZI
Brief: To create content that is inclusive, intimate and transformative around #BodyProud. To tell a story that is inclusive of a journey panning from body shame to body positivity.
Big Idea:
MIRROR THE JOURNEY
WOOLWORTHS
EDITION.
A self-briefed project.
Client:
Woolworths
Brief:
To create content that speaks to women empowerment for the Edition. clothing brand.
Big Idea:
"Cross the line"
rain
250 Unlimited Off Peak
Client: rain [SA's mobile data-only network]
Brief: To put together a comprehensive strategy for RAIN 250 Unlimited Data Off-Peak package.
Insight:
Users: PEOPLE ON THE GO; OVERNIGHT WORKERS; EARLY RISERS
Solution:
To create FOMO (fear-of-missing-out) around OFF-PEAK.
How I Contributed:
Copywriting
Presentation Writing
Banner Headlines
Big Idea:
"Stay connected at the times you actually need to"
ez'Ntswembu
UX WRITING
Client:
Umuzi.Org
Brief:
To produce content that is usable and relevant to the ez'Ntswembu audience. The audience is made up of young creatives that are interested in skills of the future.
Insight:
Users struggle with creating industry standard CV's and employers are frustrated with the CV's they receive.
Solution:
CV Builder App: UX Writing
Newsletter
120 HOURS
SHORT FILM
Client:
Intsomi
Brief:
To create a fictional short film (2:30 - 3:00 mins) with a relevant narrative as well as a narrative that addresses current social issues.
Insight:
Young black women who are creatives find the pressures of having to constantly be productive without being true to their identities to be stifling. They feel that the work they produce is not authentic because they cannot include their own identities in the work that they do.
Solution:
We created a short film that highlights how the subtle non-work related moments of a young black woman's life actually inform the authenticity of her work.
Learnings:
We learnt the importance of formulating production schedules and sticking to them. We also learnt the many ways in which a narrative can be pushed through a film.
How I contributed:
Scriptwriting
Story Behind The Story
Tagline
Headlines
